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About Us

Priority Jewels is a pioneering jewellery design and manufacturing house that was founded in January 2008 by Shailesh Sangani. In just one decade, this Mumbai-based company has, with its impeccable craftsmanship and inspiring designs, emerged as one of the leading diamond jewellery manufacturers across the globe.

The company operates a state-of-the-art diamond, gold and platinum manufacturing facility at MIDC, Andheri (E), Mumbai. Equipped with cutting-edge Casting, CAD/CAM and 3D printing technology, the workshop spreads over 25000 sq. ft. and has enabled Priority Jewels to deliver world-class pieces to customers.

With support teams in USA, Italy and Dubai and an active workforce of over 400 people, Priority Jewels is successful at integrating traditional skills and outstanding artistry, with a unique aesthetic in all its creations. Through an unwavering commitment to quality, the company has earned the trust of more than 250 national and international retailers worldwide.

A natural extension of Priority Jewels is Priority Gold, a dedicated brand that brings the opulence of handcrafted 22 carat gold jewellery to life. It was created in partnership with Mr. Jaison Panakal, who has more than 20 years of gold sourcing and selling experience in dynamic global markets including the Middle East.

At Priority Jewels, we believe in meticulous sourcing, high-quality manufacturing, scrupulous grading and innovation across the board. We believe our clients deserve nothing less than the best. We believe our clients deserve Priority Jewels.

Our Vision

To make authentic and artistic diamond and gold jewellery that exceeds industry expectations.

Our Mission

To become the most trusted jewellery partner of retailers by introducing innovative concepts in the ever-evolving diamond and gold industry. We are dedicated to delivering great quality service to our clients by consistently staying ahead of the demands of the ever-evolving diamond and gold industry. We deliver value to our clients by focussing on bringing cost-effectiveness at every stage without compromising on quality.

Our Values

Customer Focus

We believe in delivering value to our customers and focus on building relationships based on trust.

Integrity

We have imbibed a strict code of ethics into our business practices.

Adaptable

We adapt to change and constantly innovate to meet the needs of our customers.

Accountable

We are a team of people driven by deep commitment to our goals and responsibilities

Teamwork

We work together relentlessly for the company’s success and put emphasis on creating a productive environment.

Respect

We value our people and their contribution, be it industry stalwarts, top-level managers, craftsmen or support staff.

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